EJR

Education

Bachelor of Science in Strategic Communications, Liberty University, Lynchburg, VA (May 2020)

Specialization: Social Media Management

Minor: Journalism

GPA: 3.94, Summa Cum Laude

Organizations: American Advertising Federation, and Public Relations Student Society of America

Advertising Team Member, Liberty University | Lynchburg, VA (January 2018-May 2020)

Member of the American Advertising Federation

  • Helped create an integrated marketing campaign for a corporate client presented before a panel of industry executives

  • Participated in creative groups research to develop marketing strategies and tactics

  • At the National Student Advertising Competition, named District 3 Regional Champions for client Wienerschnitzel and placed second overall out of 215 teams for client Wienerschnitzel

Experience

Owner of EJR Social LLC: Social Media Management and Brand Consulting | Maui, HI

(August 2022, Present)

  • Current Clients: Modern Adventure, Casa Clara, and Opihi Love.

  • Previous Clients: JAXSEA, Billy Aloha, Maui Makeup Artistry, Maui Girl Swimwear, Mackenzie Grace Creative, Roam Elopements, Melia Lucida Photography, and Talia Pashey Photo.

  • Brands: SLOWTIDE, Selina Rae Swimwear, and Casa Clara

  • Organizing main Instagram feed and distributing/ capturing creative vision that aligns with the brand.

  • Pitching ideas for social image to continue to grow the brand

  • Managing engagement and interaction with customers

Photographer and Content Creator | Maui, HI

  • Selected location and set up styling to match brand's product

  • Produced high-quality images to match the brand voice and tone for Maui Girl Swimwear to launch their website re-brand

  • Provided behind the scenes content for social media platforms to post on TikTok and Instagram

Online Store + Creative Content Manager, Driftwood | Maui, HI

(September 2021, September 2022)

  • Create original creative content for website, social media, blog, email marketing campaigns and managing client communication through all platforms

  • Manage online store functions including, marketing, regular photo shoot process: concept and production

  • Pitching new online strategies for all media channels, design, online shopping experience, through demographic and market research