Life is Good introduced me to the world of marketing during my first year of college, when I was still exploring potential career paths. Working in the Wholesale Marketing department in Hudson, New Hampshire, I quickly saw the importance of brand building and the incredible power of brand loyalty that helped grow this company from the ground up. I joined just as they were undergoing a major rebrand, giving me the chance to sit in on graphic design brainstorms, strategy sessions, and seminars—all of which ignited my passion for marketing and shaped my career direction.

The spark for my passion in education and career came unexpectedly when a professor recommended I take a course that transformed into real-world agency experience. In my last two years of school, I developed marketing campaigns for major clients, competing against universities across the U.S. I immersed myself in strategy, research, and copywriting, bringing rebrand initiatives to life across social and online platforms for clients like Wienerschnitzel and Adobe.

This is where everything came together. Growing up surrounded by creativity—my dad an artist and my mom an interior designer—I always hoped to bring that same sense of art and expression into my career. Fashion became my outlet, and my experiences at Pashey Bella and Driftwood Maui allowed me to blend brand strategy with style, giving me a space to thrive at the intersection of creativity and business. These experiences became the foundation of my own venture, EJR Social, where I channel my passion for storytelling and branding to help clients elevate their presence and connect meaningfully with their audiences.