Life is Good exposed and welcomed and exposed me to the world of Marketing. I worked here during my first year of college, when I didn’t yet know what I wanted to major in. I worked in the Wholesale Marketing department in Hudson New Hampshire and quickly learned the importance of building a brand and the power of brand loyalty that grew this company from the ground up. I had joined on right in the middle of their rebrand and I got to sit in on graphic design brainstorms, strategizing, and seminars that sparked what I wanted to do in my career.

The catalyst for my passion in my education and career came out of nowhere, when a Professor recommended me to take a course that quickly became real life agency experience. In the last two years of school, I took on creating marketing campaigns for major clients and competed against schools all over the United States. I lived in strategizing, research, and copywriting, working to bring a rebrand to life throughout all social and online presence for Weinerschnitzel and Adobe.

Now this is where it all comes together. Growing up I was surrounded by creativity and expression, being raised by a Dad who was an Artist, and my Mom an interior designer, and I had always hoped to bring some element of creativity and art into my career. Fashion has become that outlet, and through working for Pashey Bella and Driftwood Maui I was able to combine the worlds of brand strategy and style all in one and I have found the space where I want to work within.