Experience

Owner of EJR Social LLC: Social Media Management and Brand Consulting | Maui, HI

(August 2022, Present)

• Clients: JAXSEA, Billy Aloha, Stephanie Betsill Photography, Maui Makeup Artistry, Maui Girl Swimwear, Mackenzie Grace Creative, Melia Lucida Photography, Talia Pashey photo, Roam Elopements, Casa Clara, and Opihi Love

• Brand Work: SLOWTIDE, Selina Rae Swimwear, and Casa Clara

  • Curated and organized the main Instagram feed, executing a creative vision that aligns with the brand’s identity to strengthen visual consistency.

  • Pitched innovative ideas to enhance brand image and grow social presence, driving audience expansion and brand recognition.

  • Managed customer engagement and interaction, crafting compelling captions and copywriting to boost audience growth and promote products or services.

Content Manager, Modern Adventure | Portland, OR

(August 2023, Present)

• Developed and managed comprehensive social media content calendar, aligning posts with brand messaging, promotional sales windows, and seasonal marketing campaigns to drive engagement and conversion.

• Collaborated with account management to establish and maintain relationships with key talent, pitching creative marketing strategies to promote their trips, and tracked marketing performance through Salesforce to optimize both company and talent efforts.

• Led copywriting for social media and email marketing campaigns, brainstorming and executing creative content strategies to enhance brand presence and engage target audiences across multiple platforms.

Freelance Photographer and Content Creator, Maui Girl Swimwear and Selina Rae Swimwear | Maui, HI

• Strategically selected locations and curated styling to align with Maui Girl Swimwear’s and Selina Rae Swimwear’s brand aesthetic, ensuring visual consistency with the product line for their website rebrand.

• Produced and directed high-quality, on-brand imagery, capturing the essence of the brands voice and tone, driving engagement and enhancing the brand's online presence during the website re-launch.

• Created engaging behind-the-scenes content for social media, optimizing content for platforms like TikTok and Instagram to boost visibility, build excitement, and connect with the target audience.

Social Media + Creative Content Manager, Driftwood | Maui, HI

(September 2021, September 2022)

• Created and managed fresh, on-brand content for the website, social media, blog, and email marketing campaigns, enhancing audience engagement and driving online growth.

• Led client communication across all platforms and managed online store operations, including marketing and overseeing photoshoot production to ensure consistent brand representation.

• Developed and pitched innovative strategies for improving the online and in-store shopping experience, informed by demographic and market research to optimize brand presence across all channels.