EJR
Education
Bachelor of Science in Strategic Communications, Liberty University, Lynchburg, VA (May 2020)
Specialization: Social Media Management
Minor: Journalism
GPA: 3.94, Summa Cum Laude
Organizations: American Advertising Federation, and Public Relations Student Society of America
Advertising Team Member, Liberty University | Lynchburg, VA (January 2018-May 2020)
Experience
EJR Social LLC: Social Media Management and Brand Consulting, Managing Member | (August 2022 - Present)
Strategize, build, and manage comprehensive content calendars tailored to each client's marketing objectives.
Ensure posts align with a larger strategy to promote and sell client’s services or products effectively across social channels.
Develop high-quality, trend-driven content that stays fresh and relevant, meticulously adhering to brand guidelines to maintain a consistent voice and visual style that resonates with the target audience.
Collaborate closely with creative teams to tell impactful brand stories through well-crafted copy and visually engaging social media
Align graphics and messaging to strengthen brand identity, enhance engagement, and drive conversions and sales.
Social Media Clients: JAXSEA, Billy Aloha, Stephanie Betsill Photography, Maui Makeup Artistry, Maui Girl Swimwear, Mackenzie Grace Creative, Melia Lucida Photography, Talia Pashey photo, Roam Elopements, Casa Clara, and Opihi Love
Social Media Content Strategist and Brand Work | (August 2022 - Present)
Curated and organized the main Instagram feed, executing a creative vision that aligns with the brand’s identity to strengthen visual consistency.
Pitched innovative ideas to enhance brand image and grow social presence, driving audience expansion and brand recognition.
Managed customer engagement and interaction, crafting compelling captions and copywriting to boost audience growth and promote products or services.
Contract Creative Project Manager, Glo Skin Beauty | Denver, CO (June 2025 - Present)
Manage creative projects and workflows, including weekly Creative Agenda upkeep and asset proofing for marketing materials such as emails, flyers, and educational content.
Coordinate asset gathering and distribution for NPD launches and co-manage the Resource Center across sales, education, product, and e-commerce teams.
Support creative execution as a Production Assistant on photoshoots, contribute to the Glo Blog, and assist with video shoots and cross-functional asset requests.
Contract Social Media Manager, Glo Skin Beauty | Denver, CO (February 2025-June 2025)
Content Creation & Strategy: Develop in-house content, assist on photoshoots, brainstorm for product launches, and collaborate with the paid ads team on content and boosted post strategy.
Social Media Management & Brand Presence: Manage all social platforms, write copy, ensure brand design consistency, and support the sales team with social assets.
Partnerships & Creative Execution: Build influencer and brand partnerships, and contribute photography and editing skills to elevate brand storytelling.
Content Manager, Modern Adventure | Portland, OR (August 2023 - December 2023)
Developed and managed comprehensive social media content calendar, aligning posts with brand messaging, promotional sales windows, and seasonal marketing campaigns to drive engagement and conversion.
Collaborated with account management to establish and maintain relationships with key talent, pitching creative marketing strategies to promote their trips, and tracked marketing performance through Salesforce to optimize both company and talent efforts.
Led copywriting for social media and email marketing campaigns, brainstorming and executing creative content strategies to enhance brand presence and engage target audiences across multiple platforms.